5 Types Of Blog Posts Never Fail

5 types of blog posts that grab people's attention, generate the most traffic, and convert the readers into leads, together with examples for each type.

What types of blog posts never fail?

In my experience working with Business-to-business (B2B) companies, it's the following 5:

1.      Personal story

2.      How-to guide

3.      Comparison post

4.      Listicle

5.      Glossary


Personal story

I also include case studies and business lessons to this group, even though they aren't your personal stories, but they do share your company's unique experience.

Here are a few examples:

How I Made a Six-Figure Income by Selling My Courses

Why I Left the Company I've Founded

How I Grew My App to 1 Million Users

Personal stories are blog posts that talk about your experience achieving something or failing at something and list the lessons you've learned. People like reading real-life stories and learning from somebody else's experience. Personal stories are great attention grabbers. Writing them can help you grow your credibility and following because storytelling has a great ability to connect people on a deep, emotional level – something we, marketers, value so much, right?

How-to guide

Some examples include:

How to Launch a Startup in 30 Days

The 3-Step Guide for Creating a Social Media

Strategy for Your Small Business

Make Your Site Load Faster with This 15-Point

How-to guides offer a short step-by-step process for solving a problem or performing a task. They are the most searched for types of content because they offer solutions to people’s problems. When you write a how-to guide, make sure you showcase your expertise. Expertise will help you establish yourself as an expert on your topic and earn the trust from your readers.

Comparison post

For example:

Top Website Analytics Tools Compared

Zoom vs Google Meet: Where to Hold Your Team

Meetings Copywriting vs Content Writing

Comparison blog posts compare two or more products, technologies, tools approaches, careers helping the readers choose the best option. You know, people like to compare options before making a decision or a purchase. A comparison blog post where you share your experience using a product and provide recommendations helps the readers make the right choice. They are the perfect type of blog posts for solution-aware readers and can even turn them into leads right away if your arguments sound convincing.


Examples include:

7 Habits of Highly Productive People

5 Books Every Business Leader Must Read

10 Top Challenges When Building a Healthcare


Thanks to sites like Buzzfeed, listicles are among the most shared content on the internet. The best thing about listicles is that you can create a list of just about anything.

Just think about it: The best tools you use for work, the best domain names for a travel website, the best questions to ask a content writer at the job interview. When it comes to writing listicles, the possibilities are endless. They are not only one of the most digestible type of content, they are also pretty easy to write.


Glossary posts are fantastic for SEO purposes. And they can be pretty useful for your users too.

For example, if you run a software development company, some of your potential customers might not have the slightest idea of what all those technical terms mean. You can create a glossary that explains them.

For example, a glossary of software engineering terms, a glossary of software testing terms, a glossary of software security terms, and so on. You get the idea. Research current glossaries and make a list of the top-searched terms in your industry. Then make your own glossary. You can write like 100 glossary pages in a couple of months and get a pretty nice boost of organic traffic.


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